Mufti Calls For Promotion Of 'Brand Kashmir'

30 May 2015
Kashmir Monitor


Srinagar: Assuring the entrepreneurs, national and international buyers on strengthening the base of industry and handicraft sector in the State, the Chief Minister, Mufti Mohammad Sayeed on Saturday emphasized upon promoting 'Brand Kashmir' to protect our exceptional hand-made products from fakes being sold in national and overseas markets, in the name of Kashmir Art. He said the State is framing a new Industrial Policy which will primarily focus on investment and employment generation without compromising on environment and ecology. Besides several domestic buyers, business delegates from 21 countries including United States, UK, Germany, Brazil, Saudi Arabia, Egypt, Syria, Turkey, Vietnam and Indonesia are participating in the Meet, organized by KCC&I. Stressing on patenting of handicraft and handloom products, Mufti Sayeed said steps have to be taken to protect our rate arts and sell in volume so that we are able to cater to the demands at national and global-level. 'It is our joint responsibility to see that 'Brand Kashmir' is safeguarded and fake products in the name of Kashmir Art are not only discouraged but totally wiped out. This can only be done with active participation of all stakeholders,' he said and added that steps have also to be taken to improve the working condition of our artisans. Complimenting the artisans for making such exquisite handicraft and handloom items, the Chief Minister described these sectors as vital for development of economy of the State. He said both the sectors will be promoted in a big way by introducing cluster approach, establishing common facility centres and design development, besides facilitating access to credit and markets. Mufti Sayeed said a Raw Material Bank for Pashmina has already been set up for Kashmir-based artisans and micro-credit to artisans and weavers through Artisan & Weaver Credit Card Schemes will continue. The Chief Minister said the Government has also announced a special scheme for Pashmina in Ladakh and for development of other crafts in the State. 'Union Ministry of Textiles has already created a Special Purpose Vehicle for implementation of these schemes,' he said. Calling upon dovetailing handicraft industry with tourism, the Chief Minister said it will provide a window of opportunity to our handicraft sector to sell genuine quality products to high-spending visitors to the State.