‘Illegal Import Of Low Quality Saffron Damaging Kashmir Brand’

‘Illegal Import Of Low Quality Saffron Damaging Kashmir Brand’

30 October 2013
Greater Kashmir


Srinagar: Minister for Agriculture, Ghulam Hassan Mir, today said “adulterated” saffron is defaming this prized industry of Kashmir. “Saffron growers and traders should cooperate with state government and farm universities to eradicate the menace of adulteration of saffron crop,” Mir said while speaking at a seminar KONG POSH- Fight Against Counterfeiting and Smuggling. The seminar was organized by FICCI-CASCADE (Committee against Smuggling and Counterfeiting Activities Destroying the Economy) in collaboration with Space Communications here. Mir said the state government is doing its bit to safeguard the saffron crop and under the National Saffron Mission efforts are being made to increase its production. “Growers and traders should also desist from malpractice as it is affecting their own business,” he suggested. The seminar was organized to increase awareness among the masses and saffron growers to fight the menace of counterfeiting and smuggling. With special focus on Kashmir, the seminar highlighted the problems faced by the state’s saffron growers due to illegal import of low quality saffron which is damaging the ‘Kashmir Brand’. Speakers on the occasion highlighted the plight of saffron trade. They said thousands of saffron growers in Kashmir have suffered at the hands of smuggled and counterfeit saffron and are forced to move to other business. They said the illegal, inferior Iranian saffron has had the worst impact on the industry. “Another problem being faced by the industry is the rising price of saffron due to constant increase in demand,” they said. Pertinently, the Government of India has started National Saffron Mission to enhance the production and strengthen the traders. Indian saffron is threatened by smuggled saffron coming from different nations. On the occasion the members of tourism trade fraternity were presented mementos for their contribution towards the sector.