Hoteliers, Traders Want Srinagar To Acquire Tourist-friendly Image

Hoteliers, Traders Want Srinagar To Acquire Tourist-friendly Image

16 June 2013
The Tribune (Chandigarh)
Bismah Malik

Srinagar: Kashmir’s private tourism players have urged the state government to promote the old city also known as Shahr-e-Khaas as a heritage tourism destination of the Valley. This part of Srinagar has been known for incidents of stone throwing causing considerable damage to its image as a tourist destination. However, with gradual decrease in stone-throwing incidents, the private tourism players want the old city to be brought back on the tourism map. The Travel Agents Association of Kashmir (TAAK) has stressed that the old Srinagar city was gaining popularity among tourists for its historic significance, heritage, culture and religious shrines and could be thus become a heritage tourism destination. “The government should tap the potential of the old Srinagar city by revamping important heritage sites and shrines. We have tried our bit to showcase the rich heritage of old Srinagar in different trade marts and road shows in domestic and international trade fairs. We, as a result see an increased awareness among the tourists regarding the Shahr-e-Khaas and their interest in visiting it,” president, TAAK, Rauf tramboo, said. Tramboo has also urged the state government to support private players to preserve the heritage tourism potential of the old city. “We have been so far successful in convincing some private entrepreneurs to build good infrastructure and we are happy that a good number of hotels are coming up in the old city of which some are already functional,” he added. The Association has sought cooperation from various public departments, including Srinagar Development Authority, Power Development department, Srinagar, Municipal Corporation and Regional Transport offices to expedite their developmental works of Shahr-e- Khas in a planned and phased manner to make the city more popular among our tourists.