New Film On Tourism To Highlight Kashmir's Rich Heritage

New Film On Tourism To Highlight Kashmir's Rich Heritage

27 July 2012
Business Standard


New Delhi: National Geographic channel has produced a promotional film showcasing the varied tourism potential of Jammu and Kashmir. 'The State Tourism department in association with the Union Ministry of Tourism is in the process of making a promotional film. The film will be telecast on different channels for showcasing the varied tourism potential of the state,' an official spokesman said. He said National Geographic channel was assigned the job of producing the promotional film. The preliminary screening of the film was held here last evening in presence of Tourism Minister Nawang Rigzin Jora and other officials of the tourism department, the spokesman said. He said the film focuses on the natural beauty of the state, services, art, culture, heritage and adventure spots including Buddhist culture. 'Professional film makers have prepared the film and now final touches are being given. It is expected that the film would be ready in couple of weeks,' the spokesman said. It will also be used in travel and trade marts, road shows, exhibitions to showcase and promote the rich tourism potential of the state at national and international levels. The film has been made available to Government of Jammu and Kashmir on complementary basis by the international team of National Geographic Channel.