Kashmir Continues To Woo Indian Holidayers
29 September 2006
The Times of India
New Delhi: The continued militant activity in Kashmir seems to have failed to diminish the valley's attraction, at least among domestic tourists in India. As per a latest survey among holidayers in India, Kashmir has emerged as the top dream destination in domestic circuit. Kashmir also figures in the top two destinations that a major chunk of travellers polled intending to visit in the next one year, said the first Thomas Cook India Travel Survey. 'While 26% of the people polled voted for Kashmir as their dream domestic destination, 24% voted for Goa, followed by Kerala, Ooty and Shimla,' said Thomas Cook India MD Madhavan Menon. 'Another interesting revelation was the emergence of city tourism among the domestic holidayers. While we would have thought that most people wanted to visit particular states like Kerala or Rajasthan, respondents have mentioned Delhi and Mumbai as their favourite destinations for travel. In fact, Delhi features at No. 8 slot in the lifetime dream holiday domestic destination,' Menon added. As per the survey, conducted by Thomas Cook, India, US was the top overseas destination among international travellers, and it also features among the top five destinations visited and to be visited by the sample. Switzerland overtook US to be polled the top dream destination among overseas travellers. Among the airlines, British Airways was voted the preferred international carrier, followed by Air India at No. 2, while Singapore Airlines took the third slot.