Kashmir Hosts First Regional SARAS Fair
28 July 2005
Srinagar: To help rural artisans in marketing their products at the national level, 16 stalls have been provided to them in different states in India, minister for rural development department Peerzada Muhammad Syeed said today while inaugurating a 13 days' regional SARAS trade fair 2005 at Polo Ground here, Peerzada said the main slogans of the fair is 'No Trader, No Middleman', 'Artisan and Customer Face to Face'. The department has managed to keep the entry free for all which will add to its sale and publicity. Peerzada said that main objective of department is to give boost to the rural craft, which is our cultural heritage and added that various Self Help Groups have been framed under different schemes by providing loan facilities to them, so that they can earn their livelihood. He said that government would provide training to about 5000 educated youth belong to BPL of rural craft across the state enabling them to start their own enterprenial units is in their areas. While appreciating the DRDA Project Officer, Kupwara to his 100% achievements by providing the loan facility to all Self Help Groups constituted in the district under various schemes, Peerzada called upon all the officers to work with dedication for the benefit of the state particularly for these people. He said 'if rural people become economically sound, this is the only way to make J&K a prosperous state. He said this type of exhibition should be conducted frequently in every part of the country to provide better marketting facility to our artisans. Being organized for the Ist time in the state, this Fair will provide a golden opportunity to the rural artisans of various states of the country to exhibit their rural local craftsmanship and will open new horizons of better marketting to them. The products being sold at cheapest rates will provide creation of almost all the traditional local products of every state at the doorsteps of the customer. The products being exhibited in the fair are wonderful cotton fabric from A.P., Hyderabadi Jewelery, Blue Pottery, Mojries of Rajasthan, Punjabi Phulkari, Lucknow Zari, Carpets of Mazffarpur, Silk from Bangalore, Beed Work and Sarees of Gujarat, Kashmir Handicrafts and other famous handicraft goods. To make the fair a grand success and yield tangible results the Rural Development Department launched a massive awareness campaign through media for luring the people to visit this marvelous event. The Nodal Officer of Exhibition, Promila Gupta and Publicity Officer, Rafiq Ahmad gave brief resume of various aspects of the exhibition to the Minister.